Advertising Your Roadside Produce Stand

How To Make Consumers Notice Your Sign

In a world full of signs and advertisements, your business will need the most effective sign-making techniques.

Use Colors

Signs with full-color graphics are more noticeable than signs with no graphics. If you have a company logo or mascot that you would like to build brand recognition over, your sign would be the perfect opportunity to do so.

Contrast the Sign with the Environment

Compare your sign to the surrounding area. Make sure that it contrasts sharply with its environment. For example, if the buildings nearby the sign have a gray color, the sign should not use gray letters or a gray background.

Choose Letters Carefuly

Large letters are much easier to read. However, if you do not have enough room for larger letters, another option is to place light letters on a dark background. Do not use light and pastel colors because they tend to blend together. The bolder the color, the better. The colors you use can also have a specific emotional effect, which can serve your message. For example, blues and greens have a calming effect, while oranges and reds can induce excitement.

Contrast the Font and Background

Pay attention to the color contrast between the letters and the background. Some of the best colors to combine when creating contrast include black and white, blue and yellow, white and blue, yellow and red and green and yellow.

Increase the Size of the Letters

How large the letters will need to be is based on how far away the sign will be. If you put a border around a message, the border can restrict the size of the sign and also tends to clutter up the sign.

Make the Sign Look Unique

When choosing between a more conservative or risky design, choose the more risky design. Consumers will usually not remember dull designs. Unique fonts are also more memorable than fonts commonly found, though the fonts shouldn't be so intricate that they are difficult to read.

Change Your Sign Frequently

Changing your sign regularly will increase the odds that customers will remember the sign, especially if they drive past it everyday. Making your sign more entertaining by telling a story will help the message stick in the reader's mind. Does your sign tell a story that is related to the product? Does it provide a humorous anecdote? While telling a story, try to be succinct. Do not use more words than necessary to get your point across, or you will provide motorists with too much to process and you won't be able to make your sign's letters larger.  

For more information, contact a business such as Trim-Line Of Central Alberta Ltd.


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